3D art designing ux on a laptop

How I started a successful UX career without realising it

I was fascinated with the world of digital technologies since the day my parents bought my first computer. I was the age of 12 and my curiosity was endless. Every day I was discovering new things…


mobile app design by Dobs Totev

What defines a successful mobile app design?

It's no secret that mobile apps are everywhere. Whether you're an entrepreneur, business owner, or just a casual app user, chances are you've seen firsthand the impact of mobile apps in the digital…


hard or soft CTA increases conversion

Hard or soft CTA would drive higher progression into a booking funnel?

Choosing between hard or soft CTA In this ab test, we are trying to determine if a hard or a soft CTA would drive more people to progress along the booking funnel. Our hypothesis is that if we use…


toptal working remotely

What is it like working at TopTal as a freelancer and how to get set for success

TopTal is a community of freelance designers, developers, financial experts, product managers, and product owners. It houses the world's top 3% of best freelancers that companies and clients can…


last minute deals page featured image

Redesign of a travel last minute deals and discounts page

Recently, I joined a business in the travel industry called Contiki. They offer guided tours and travel experience packages for travelers between 18-35 years old. As my first project as Senior UI/UX…