hard or soft CTA increases conversion

Hard or soft CTA would drive higher progression into a booking funnel?

Choosing between hard or soft CTA In this ab test, we are trying to determine if a hard or a soft CTA would drive more people to progress along the booking funnel. Our hypothesis is that if we use…


toptal working remotely

What is it like working at TopTal as a freelancer and how to get set for success

TopTal is a community of freelance designers, developers, financial experts, product managers, and product owners. It houses the world's top 3% of best freelancers that companies and clients can…


last minute deals page featured image

Redesign of a travel last minute deals and discounts page

Recently, I joined a business in the travel industry called Contiki. They offer guided tours and travel experience packages for travelers between 18-35 years old. As my first project as Senior UI/UX…