How I started a successful UX career without realising it
I was fascinated with the world of digital technologies since the day my parents bought my first computer. I was the age of 12 and my curiosity was endless. Every day I was discovering new things…
What defines a successful mobile app design?
It's no secret that mobile apps are everywhere. Whether you're an entrepreneur, business owner, or just a casual app user, chances are you've seen firsthand the impact of mobile apps in the digital…
Hard or soft CTA would drive higher progression into a booking funnel?
Choosing between hard or soft CTA In this ab test, we are trying to determine if a hard or a soft CTA would drive more people to progress along the booking funnel. Our hypothesis is that if we use…
What is it like working at TopTal as a freelancer and how to get set for success
TopTal is a community of freelance designers, developers, financial experts, product managers, and product owners. It houses the world's top 3% of best freelancers that companies and clients can…
Redesign of a travel last minute deals and discounts page
Recently, I joined a business in the travel industry called Contiki. They offer guided tours and travel experience packages for travelers between 18-35 years old. As my first project as Senior UI/UX…