Creating apps that seamlessly connect people, places, and business operations
In hospitality, travel, lifestyle, private & social membership clubs industries.
With over a decade of experience in UX design, my decisions are shaped by research, insight, best practices, and business alignment to create digital experiences that genuinely serve users and achieve business goals.
2.1k Ratings on the UK App Store
15.5k Ratings on the UK App Store
Example with the Soho House App
An approach validated by real users, reflected in public reviews and App Store ratings.
Tales of ux
Latest stories dedicated to case studies, thoughts, and industry knowledge
Frequently Asked Questions
I work with startups, scale-ups, and established businesses building mobile-first digital products, particularly in hospitality, member platforms, travel and consumer apps. Engagements range from early-stage MVPs to mature products requiring redesign or UX optimisation.
Both. I help teams design new mobile apps from zero to launch and improve existing products through UX audits, redesigns, and feature optimisation—often without rebuilding everything.
My process is structured but lean. I handle strategy, flows, and design, while involving you at key decision points to ensure alignment—without requiring constant meetings or micromanagement.
Most mobile UX projects take 4–8 weeks, depending on scope. Pricing is project-based or monthly, based on complexity and level of strategic involvement—not number of screens.
Yes. I lead end-to-end mobile app projects, from product strategy and UX/UI design through to development and launch. I act as your single point of contact, defining the scope, managing timelines, and overseeing quality across the entire project. For engineering, I collaborate with a small group of trusted subcontracting partners – senior React Native engineers I’ve worked with extensively.
You get lead-level UX thinking, direct collaboration, and faster execution without agency overhead or long hiring cycles. I operate as a product partner, not a production layer.
Let's work together
Contact
I am working remotely with clients from all around the world. If you'd like me involved with your project, just fill in the form and I will contact you.






