3D art designing ux on a laptop

How I started a successful UX career without realising it

I was fascinated with the world of digital technologies since the day my parents bought my first computer. I was the age of 12 and my curiosity was endless. Every day I was discovering new things…


hard or soft CTA increases conversion

Hard or soft CTA would drive higher progression into a booking funnel?

Choosing between hard or soft CTA In this ab test, we are trying to determine if a hard or a soft CTA would drive more people to progress along the booking funnel. Our hypothesis is that if we use…


usability testing platforms vector graphic

6 Usability testing platforms rated best to worse

As a UX Designer, once you begin work on a certain project you always end up needing to perform usability testings on wireframes, prototypes, concepts, ideas or existing products. Doing so will…


last minute deals page featured image

Redesign of a travel last minute deals and discounts page

Recently, I joined a business in the travel industry called Contiki. They offer guided tours and travel experience packages for travelers between 18-35 years old. As my first project as Senior UI/UX…