eCommerce Website Archives - d.DOBS Creative

Hard or soft CTA would drive higher progression into a booking funnel?

Choosing between hard or soft CTA In this ab test, we are trying to determine if a hard or a soft CTA would drive more people to progress along the booking funnel. Our hypothesis is that if we use…

by Dobs Totev

Travel youth market buying process

Ever wondered what goes in the heads of Millenials and Gen-Z wanting to buy online an adventure and explore the world? Well, let me share the secrets as a User Experience (UX) Designer and part of…

by Dobs Totev

Redesign of a travel last minute deals and discounts page

Recently, I joined a business in the travel industry called Contiki. They offer guided tours and travel experience packages for travelers between 18-35 years old. As my first project as Senior UI/UX…

by Dobs Totev

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