Hard or soft CTA would drive higher progression into a booking funnel?
Choosing between hard or soft CTA In this ab test, we are trying to determine if a hard or a soft CTA would drive more people to progress along the booking funnel. Our hypothesis is that if we use…
With or without price display on a travel product eCommerce card would perform better?
About this AB test In this ab test, the element in question is a product card, displayed on the search results page while people are looking to purchase a travel product. There is a hypothesis…