Logo Design Guidelines for Effective Branding

December 10, 2014 - 4 minutes read

For a company to be able to achieve its branding recognition goals, the design of its logo must effectively convey what the entire organisation is about at glance. The logo is a visual representation of a company, and it can be a very powerful asset since it eventually becomes the most visible aspect of a brand. When a logo is rendered and executed properly, it can be a powerful tool for boosting brand recognition. A great logo can also help a company in establishing and maintaining a positive reputation.


The challenge

Logo design is a challenging line of work, since it involves applying creative ideas toward embodying the essence of a specific brand. The logo creation process is not as simple as putting together a few images or design elements. Any graphic designer can make illustrations and visual representations, but it takes a person who has the experience and a specific set of skills to come up with a logo that clearly defines the company. Here are a few guidelines for graphic designers who are involved with logo design. These basic tips can assist individual artists or teams of designers in producing memorable, popular, and iconic logos that effectively improve brand awareness.

The preparation stage

The most important thing to remember about the logo design process is the need for preparation. Before producing options for the client, the designer must gather all the background information needed in order to produce a logo that accurately and effectively represents the brand. Moreover, the target audience must be characterised fully. Adequate preparation speeds up the entire process by limiting wasted time and effort. Starting over from scratch due to poor logo conceptualisation, inaccuracies, and misinformation could cost a lot of money as well.

Keep abreast with trends

During the preparatory stage, it is also important to learn about the latest trends in logo design so that the options presented to the client do not fall “behind the times” in terms of theme and style. When all the information is in, a logo designer can start producing a few samples. If the outputs do not rise to expectations, then the process must be repeated from the beginning. Graphic designers who take their work seriously would produce around 20 initial sketches for a logo design and then branch out to create variations of the original concept, producing 10 or so more samples.

Important elements

While working on a logo for a brand that aspires to achieve public recognition, there are a few design elements the artist must keep in mind. A perfect combination of these elements has produced globally recognisable logos from commercially successful companies. It is possible even for novice graphic designers to come up with a logo that has the potential to have global popularity if it has the right combination of colour, size, typography, style, and originality. A perfect mix of these elements results in a high quality design that is recognisable and memorable. At the same time, the logo accurately projects the essence of the brand that it represents.


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