How much does a design service costs?

March 3, 2015 - 3 minutes read

You can learn a lot about the business end of design and illustration by trial and error and reading articles and books, but one thing that is seemingly impossible to get a grasp on is pricing.

Whether you are a student, a young designer or a pro, pricing jobs can be one of the most frustrating parts of the creative process, as figuring out what is the best reward for you is the hardest.


As a freelance designer, the most common thing I have been asked over the years is:

How much will you charge me for a logo?


How much will it cost me a design of a simple website?

To these types of questions, clients expect to hear an exact number but the thing is that the cost of creative work is very subjective.

A couple of years ago, for all my design services I had a fixed price list where it was stated – logo design costs £XXX, web design for a personal website costs £XXX, corporate website design costs £XXX, etc. It was working for a while but then those “simple” projects started getting more complex, and once they reached a point where I spent three or four times more hours working than the usual, I had to reconsider what I am doing and to find a better solution to the problem.

Now instead of having a flat-rate for a service I switched to a flat-rate for 1-hour spent on a service. This way every time someone requires a design service I look up to that list and I give an accurate final project price.

Pricing hourly seems much easier than the flat-rate pricing, but because you have to give clients a full-cost price upfront, you can end up in a very tough spot if you don’t have a firm grasp on how long it takes you to do things. There is nothing to worry about though. Such skill is being obtained by practice and by misjudging the first couple of times when you give estimates for your work.

Another thing you must have in mind is that we are not machines and our creative work is very dependent on our mood, feelings, and emotions and sometimes it might take us longer than we have expected to complete a project simply because we have lost our motivation.

But trust me on this:

If a person believes that he is rewarded fairly for his work, he would not have a day when he is feeling down or not in the mood. He would be happy!

Reward comes in many forms, but the most basic and needed one is the monetary reward – after all, we all have to eat and pay bills.

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